How much a business website costs and what the price is made of
The price of a website depends on whether you pay for a one-off build or for a service. Here is an overview of prices and of what is worth asking in a quote.
What makes up the price of a website
- Design and build of the website
- Copy and photos
- Domain and hosting
- Technical maintenance and updates
- Edits after launch
With a traditional build the price mostly covers the first item and the rest is charged separately. So when comparing quotes, always check what is included and what is not.
Three ways to get a website
- Traditional agency
- Usually from $1,750 upfront. Custom design, with hosting and maintenance charged separately.
- Website builder (Wix and similar)
- No deposit, but you pay for a plan and the domain. You use a template and edit and manage it yourself.
- Klientera subscription
- $69 a month, setup fee $0. We do the design, and hosting, maintenance and edits are included. Cancel any time, and after 12 months you can buy the website for $349.
Agency prices vary, the figure given is a typical range for a business website.
What to ask in a website quote
- What exactly is included in the price and what costs extra (hosting, domain, maintenance)?
- What do edits after launch cost and how fast are they done?
- Who owns the website if you end the relationship?
- Is there a lock-in and how does cancelling work?
- Do you get a preview before you pay?
Pricing: website, online store, ads
No setup fee and no contract. For a website or store you only pay from launch.
Website
$69 / mo
$0 upfront
Website or online store
- Custom design and copyYes
- Hosting and SSLYes
- Connecting your domainYes
- Maintenance and changesYes
- Dashboard with enquiry tracking (stages, reminders) and emailYes
- Products, payments, shippingNo
- Online payments and deposits on the websiteadd-on, $11 a month
- Shopify account in your nameNo
| RecommendedWebsite$69/ mo$0 upfront | Website + ads$128/ mowebsite $69 + ads $59 | Online store$179/ mo+ Shopify billed separately | Online store + adsfrom $238/ mostore $179 + ads from $59 | Ads onlyfrom $59/ moyou already have a website or store | |
|---|---|---|---|---|---|
| Website or online store | |||||
| Custom design and copy | Yes | Yes | Yes | Yes | No |
| Hosting and SSL | Yes | Yes | Shopify | Shopify | No |
| Connecting your domain | Yes | Yes | Yes | Yes | No |
| Maintenance and changes | Yes | Yes | Yes | Yes | No |
| Dashboard with enquiry tracking (stages, reminders) and email | Yes | Yes | Yes | Yes | No |
| Products, payments, shipping | No | No | Yes | Yes | No |
| Online payments and deposits on the website | add-on, $11 a month | add-on, $11 a month | Yes | Yes | No |
| Shopify account in your name | No | No | Yes | Yes | No |
| Ads: Facebook and Instagram | |||||
| Campaign and targeting | No | Yes | No | Yes | Yes |
| Creatives and ad copy | No | 6 a month | No | 6 a month, 3 products | 6 a month |
| Pixel and Conversions API | No | Yes | No | Yes | Yes |
| Checks and optimisation every 2 days | No | Yes | No | Yes | Yes |
| Results in the dashboard | No | Yes | No | Yes | Yes |
| You pay separately | |||||
| Ad budget | No | directly to Meta | No | directly to Meta | directly to Meta |
| Shopify subscription | No | No | from €19 | from €19 | No |
| I want a website | Website with ads | I want a store | Store with ads | I want ads only | |
The ads in the table are the Start plan ($59 a month, 6 creatives). For more products, campaigns or budget, Growth and Pro are on the Ads page. Ads only: for a website or store you already have, even one built by another company.
Website cost: frequently asked questions
How much does a website cost for a small business?
It depends on the route. A traditional agency usually asks from $1,750 upfront, a website builder charges a plan fee, and a subscription website with us is $69 a month with no setup fee.
Is hosting charged separately?
Not with us. Hosting, SSL certificate, maintenance and edits are in the monthly price.
Can a website be bought out?
Yes. After 12 months you can buy it for $349.
Do I have to pay before I see a result?
No. You get the preview free within 48 hours of your materials, and if you do not like it, you pay nothing.
Send us a link. Your account is instant, the preview follows within 48 hours of your materials.
No obligation and no phone call. If you don't like it, you pay nothing.
- A live website with your name on it, not a PDF
- A link to your Instagram, Facebook or current website is enough
- Phone, email, panel or Telegram