Facebook and Instagram
Facebook and Instagram ads without agency prices
We set up the campaigns, make the creatives and check and tune them every other day. Packages from $59 a month, separate for websites and services and for online stores.
- The ad account stays yours
- You approve the ads
- Cancel any time
You pay us
Ad management from $59 a month. Campaigns, creatives, copy, tuning.
You pay Meta
The budget for showing your ads. You can start from just $5 a day, more is welcome. Meta charges it to your card.
Ad packages
Goal: enquiries and phone calls
For tradespeople, services, shops and clinics. The ads bring people from your area to your website and to your form or phone.
Start
$59a month
To get going: one campaign for enquiries.
Ad budget the package covers
up to $1,100 a month
- Business Manager and your page connected
- Pixel and Conversions API
- 1 campaign for enquiries
- 6 new image creatives a month
- Ad copy
- Checks and optimisation every other day
- Results in your dashboard
- Recommended
Growth
$119a month
When ads work and you want more out of them.
Ad budget the package covers
up to $3,300 a month
- Everything in Start
- Up to 3 campaigns: enquiries, retargeting, a season or a new service
- 15 creatives a month, including 1 short video
- Copy and audience tests
- Checks and optimisation every other day
Pro
$239a month
More services, locations or countries.
Ad budget the package covers
up to $11,000 a month
- Everything in Growth
- Up to 6 campaigns for more services, locations or countries
- 30 creatives a month, including 2 videos
- Audiences similar to your customers
- Daily checks and optimisation
Budget above $11,000 a month or more products: custom quote.
Compare packages
| Start$59 | Growth$119 | Pro$239 | |
|---|---|---|---|
| Budget the package covers | $1,100 | $3,300 | $11,000 |
| Campaigns at once | 1 | up to 3 | up to 6 |
| New creatives a month | 6 | 15 | 30 |
| Of which videos | No | 1 | 2 |
| Pixel and Conversions API | Yes | Yes | Yes |
| Ad copy | Yes | Yes | Yes |
| Retargeting | No | Yes | Yes |
| Copy and audience tests | No | Yes | Yes |
| Audiences similar to customers | No | No | Yes |
| Checks and optimisation | every other day | every other day | daily |
| Results in your dashboard | Yes | Yes | Yes |
How we count creatives and budget
A creative is one ad: an image or video with text. Nobody knows in advance which one will work, so we test several and move the money to the ones that do.
We test several creatives
Every month we prepare new images and videos with different angles: price, result, review, offer.
Each one needs a test budget
At least 3 to 4 days and roughly 2 to 3 times the cost of one enquiry or purchase. Otherwise the numbers are luck.
We switch off the weak ones and scale the winners
Roughly 30% of the budget goes to testing. The rest goes to the creatives that bring enquiries and purchases at the lowest cost.
New ones every month
People get tired of the same ad and it performs worse. So we keep replacing the winners with new ones.
A $1,100 monthly budget (Start package)
- to test new creatives (30%)
- $330to test new creatives (30%)
- creatives at roughly $60 each
- 6creatives at roughly $60 each
- for proven winners
- $770for proven winners
After the test, usually 1 to 2 creatives drive most of the results. They get more budget, we switch off the weak ones, and new ones arrive next month.
Why each package has a different number of creatives
| Package | Budget up to | For testing (30%) | Creatives a month |
|---|---|---|---|
| Start | $1,100 | $330 | 6$60 each |
| Growth | $3,300 | $990 | 15$70 each |
| Pro | $11,000 | $3,300 | 30$110 each |
Meta needs to learn: it works best when one ad set gets around 50 results a week. So with a smaller budget we do not split the money across many campaigns, we let Meta spread it across the creatives in one campaign. Larger packages run more campaigns and audiences, so each creative gets more testing budget. That is why checks and optimisation every other day are enough (daily in Pro): as long as the budget and the set of creatives do not change, the ad is learning, and more frequent changes would rather hurt it.
With a smaller budget (you can start from just $5 a day) we test fewer creatives at once and bring in the others gradually, as the audience tires of the ad.
Want more creatives? You can add them.
The number in the package is a minimum, not a ceiling. Any time you can add 5 image creatives for $29, an video for $35 or 3 videos for $95.
How it works
We do most of the setup. We need your access and your approval of the ads.
You pick a package
In the dashboard or by message. You pay monthly.
You give us access
To your Business Manager and page. The account stays yours.
We set up tracking
Pixel and Conversions API, plus the catalog for online stores.
You approve the ads
We send the creatives and copy. Nothing runs without your yes.
We launch and tune
We swap out what doesn't work. You see the numbers in your dashboard.
Where the ads run
You choose. Most clients run the ads on their own account.
On your own ad account
You pay the budget straight to Meta with your card, no extra fee. We have partner access that you can remove any time. The account, the data and the history stay yours.
On our agency account
For when you have no account or Meta blocks your new one. Our account has a history with Meta, so it runs more reliably. We add a 4% fee to the budget and you pay the whole amount upfront by bank transfer as credit. When the credit runs out, the ads stop, you never pay anything after the fact.
Applies to every package
You pay the budget to Meta
It's not in the package price. You can start from just $5 a day, more is welcome.
You approve
Every creative and text before it goes live.
No guaranteed results
Nobody can honestly promise them. We tune and show you the numbers.
Cancel any time
Cancel or change your package any time.
Results in your dashboard
Spend, clicks, enquiries and purchases once your package is active.
Want more creatives?
Add more any time: 5 image creatives for $29, video for $35.
Questions about ads
Is the ad budget included in the package price?
No. The package is the price of our work. You set the budget for showing your ads yourself and pay it straight to Meta from your card. You can start from just $5 a day, more is welcome. Start covers a budget up to $1,100 a month, Growth up to $3,300, Pro up to $11,000.
Why is checking every other day enough?
As long as the budget and the set of creatives do not change, the ad is learning, and more frequent changes would rather hurt it, because Meta needs time to learn. That is why we check and optimise Start and Growth every other day, Pro daily. The monthly price is for looking after your ads, you pay nothing for launching them.
Why only Facebook and Instagram?
We stick to what we do well. Meta can reach people in your area and customers who already visited your website or online store. We don't offer Google ads for now.
Who owns the ad account?
You do. By default ads run on your own ad account, and we have partner access that you can remove any time. On request they can run on our agency account, which has a history with Meta, so Meta does not block it as easily as a new account. We then add a 4% fee to the budget, and you pay the budget upfront by bank transfer as credit. When the credit runs out, the ads stop, you never pay anything after the fact.
How do the online store packages differ?
The goal is purchases, not enquiries. We connect your product catalog to Meta and turn on dynamic retargeting, so customers see exactly what they looked at in your store. The packages differ by the number of products we make creatives for: Start 3, Growth 10, Pro 25.
What if I need more creatives or have more products?
You can add creatives: 5 images for $29, an video for $35, 3 videos for $95. For a bigger range or a budget above $11,000, we'll prepare a custom quote.
Who approves the ads?
You do. We send you every creative and text before launch. Nothing runs without your okay. If Meta rejects an ad, we fix it.
Do you guarantee results?
No. The number of enquiries and sales also depends on your offer, prices, season and budget. What we can promise is honest work: we keep tuning your ads, and you see the numbers in your dashboard once your package is active.
How do I change or cancel a package?
In the dashboard or by email. You can cancel any time, the package runs until the end of the month you have paid for, separate from your website subscription. You can move to a higher or lower package any time.
Want ads for your website or online store?
Tell us what you want to promote. We'll get back to you within 24 hours with a suggested package and budget.